The Ormond Beach Observer newspaper profiled the launch of SizeUp Ormond Beach in the article “Ormond Beach offering free market research tool for local businesses” explaining that “SizeUp Ormond Beach is a website service that allows businesses to rank their performance compared to other competitors, discover potential customers and suppliers, as well as study area demographics to better optimize their advertising.”

“From an economic development perspective, a lot of the focus can always be on the larger companies, the targeted industries, but we always have to recognize that the foundation of any community is its small and medium-sized businesses,” Economic Development Director Brian Rademacher said. “So being able to provide them a tool like this kind of reinforces our support for them and our desire to provide them with tools they need to succeed.”