The Business Journal Daily article “Salem Upsizes Small Businesses with SizeUp,” explains that Salem, Ohio, with a population of 12,000 people and “200 or so small businesses that call this city home are now on an equal footing with the world’s largest corporations in terms of access to market research and business intelligence. And while big companies pay big bucks for that type of information, Salem companies can get it for free.”
The article explains that Julie Needs, executive director of the SOD Center, says she ‘stumbled across’ the service and began researching how it works. “The first thing I thought was, ‘There’s no way our little city could afford this kind of technology [from SizeUp].’ Turns out, it could.”
“Salem is a city of small businesses,” she said. “This is allowing our small businesses to be competitive in today’s marketplace. The technology can benefit our small downtown coffee shop as much as it can benefit our manufacturers who supply products globally.