SizeUp LBI provides libraries with technology and data that helps their local businesses. It provides data-driven insights to help them grow and stay competitive, powered by SizeUp’s groundbreaking and award winning technology. It also helps entrepreneurs plan to open a business. Now your library can help your local businesses make smarter decisions to succeed based on data. All information is customized to the geographic area served by your library, and SizeUp LBI includes advanced demographics. Businesses using your library website will be able to:
See how you size up by comparing your performance to all other competitors in your industry. SizeUp LBI super-crunches millions of data points to answer this question so businesses know where they stand.
Map where your competitors, customers, and suppliers are located. Determine how you can best serve existing customers, and new customers, and pick suppliers.
Find Best Places to Advertise
Determine the best areas to target your next advertising campaign.
Interactively map demographic, labor force, and consumer expenditure data for your area. Tailor your analysis to the area around an address, or to a custom boundary.
Libraries Can Help Small Businesses Like Never Before
Business intelligence for all of your small businesses.
Give businesses the data they need to succeed
SizeUp for Local Business Intelligence shows businesses how they can grow within your area and stay competitive.
How Libraries are Helping Small Businesses and Entrepreneurs
Local libraries can enhance their information services for small businesses and aspiring entrepreneurs, turning librarians into heroes, helping businesses grow, creating new jobs, and increasing the vitality of their local economies. Over the last 30 years, nearly all net new jobs have been created by small businesses. Public libraries provide services to small businesses 2.8 million times each month, proving how important libraries are to small business success.
Changes in the economy, data, and technology are creating or providing challenges and opportunities for libraries. Innovative librarians taking advantage of these possibilities will establish their libraries as a nexus for small business assistance and entrepreneurship.
Today, one of the primary ways that innovative librarians can help small businesses is by providing research in the form of databases for market analysis, finding customers, demographic analysis, and evaluating business locations. This is because data is becoming the difference between business success and failure.
Updated market research is defining the business winners and losers in today’s information economy. Libraries are uniquely positioned to be able to provide business intelligence through data subscriptions that small businesses and entrepreneurs can’t afford on their own. According to American Libraries magazine, data services are a key element of library small business assistance and online databases that provide community demographic information, industry trends, and marketing insights are resources that libraries provide to meet today’s business needs. Mark Andersen, chief of Chicago Public Library’s Business, Science, and Technology Division learned that, “The Boeings and Motorolas think nothing about buying these resources for themselves… but they make a huge difference to the entrepreneur who is struggling just to qualify for a loan.”
Libraries can serve this need of their entrepreneurs by providing local business intelligence assistance using SizeUp LBI. For example, Pasco County, Florida’s library provides local business intelligence assistance using SizeUp LBI and other libraries can also license this high-quality small business intelligence for themselvesand easily add it to their websites.
FastCompany points out that “Arguably the most valuable aspect of libraries are their role in leveling the playing field.” Libraries providing small businesses with market research through the SizeUp LBI data subscriptions reveals data insights previously only available to large corporations.
Every community has different prominent industries. In your region it may be agriculture, technology, manufacturing, or business services. Unlike trade journals and magazines focusing on general industries, SizeUp LBI provides detailed, interactive, sub-industry data that is hyperlocal to your community.
SizeUp uses millions of pieces of data providing businesses in your community with customized data for their unique businesses, in their specific industry, in their exact location. Entrepreneurs preparing to open a new business can also use SizeUp to create their business plan, perform market research, and analyze how realistic their projections and estimates are for a business similar to theirs. SizeUp helps businesses in your community make smarter decisions through data.
Morgan Miller, Director at the Cecil County Public Library in Maryland, explains that libraries are well equipped to provide resources, research, and connections to help before an entrepreneur even has a business or marketing plan and further explains that, “Before people can go to the Economic Development Department or go to a bank for financing they need a business plan — where do you go? How do you do it? How do you perform a competitor analysis and develop a marketing plan?”
SizeUp LBI delivers answers and meaningful information libraries need to better serve your local businesses. For more information how your library can subscribe to SizeUp LBI, please contact us.
Give library members the data they need to succeed.
Small businesses are the backbone of the U.S. economy, and entrepreneurs work long hours to keep their businesses up and running, providing jobs and benefitting the local economy.
What can you do to help local businesses succeed?
Market research from CEB shows that the number one challenge small businesses face is competition from big businesses, partly because large enterprises can afford the technologies and intelligence to make better decisions about sales, advertising and managing competition. SMBs lack the benchmark data and metrics that they need. Thanks to SizeUp Local Business Intelligence (LBI), your organization can empower local businesses with access to the critical information they need for smart decision-making.
Why SizeUp LBI?
SizeUp LBI quickly and easily offers the data mining and processing intelligence that would otherwise take weeks of time, patience, and expertise. Embed this user-friendly, intuitive, and highly visual small business accelerator on your website, and invite local business owners and managers to quickly get information they need to make intelligent decisions based on high-quality data.
Who thinks libraries can help small businesses?
The American Library Association, OCLC, American Libraries magazine, The Atlantic, Public Libraries Online, EveryLibrary, and Fast Company, all write about the value and opportunity libraries can deliver to assist small businesses and foster entrepreneurship. Data subscriptions are common for libraries and now online small business intelligence is available to your local businesses through SizeUp LBI.
Who cares about helping local businesses and entrepreneurs at your local library?
Librarians work incredibly hard to serve the needs of the existing businesses in their communities. SizeUp LBI is a toolset that will help you scale your library’s services to address every member of your business community. Keep your businesses happy by helping them succeed.
Learn more about the 5 ways libraries can help small businesses and entrepreneurs
If you would like to know more about SizeUp LBI and how it can benefit your library and the businesses in your community, we are here to help you. Please call us to schedule a demonstration of the technology and an explanation of how SizeUp LBI can be added to your library’s website.